01

Introduction to Digital Marketing
  • What is Digital Marketing?
  • Traditional vs Digital Marketing
  • Digital Marketing Channels
  • Career Opportunities
  • Digital Marketing Terminology

02

Website Fundamentals
  • Domain & Hosting Basics
  • Website Structure
  • Introduction to WordPress
  • Landing Pages
  • Website Optimization Basics

03

Content Writing & Content Marketing
  • Content Writing Fundamentals
  • Blog Writing
  • Website Content Creation
  • SEO-Friendly Content Writing
  • Content Marketing Strategy
  • Content Planning

04

Canva
  • Canva Introduction
  • Social Media Post Design
  • Banner Design
  • Ad Creative Design
  • Brand Kit Setup
  • AI Design Tools

05

Search Engine Optimization (SEO)
  • Introduction to SEO
  • Keyword Research
  • On-Page SEO
  • Meta Tags Optimization
  • Internal Linking
  • Image Optimization
  • Basic Technical SEO
  • SEO Audit Basics

06

Google Business Profile
  • Google Business Profile Setup
  • Local SEO Basics
  • Business Listing Optimization
  • Reviews Management
  • Local Search Visibility

07

Social Media Optimization (SMO)
  • Facebook Page Setup
  • Instagram Business Profile
  • LinkedIn Profile Optimization
  • YouTube Channel Setup
  • Social Media Branding
  • Content Scheduling

08

Social Media Marketing (SMM)
  • Facebook Marketing
  • Instagram Marketing
  • LinkedIn Marketing
  • Content Strategy
  • Audience Targeting
  • Engagement Techniques

09

Meta Ads Basics
  • Meta Business Suite
  • Facebook Ads Manager
  • Campaign Objectives
  • Audience Creation
  • Ad Creatives
  • Lead Generation Campaigns
  • Campaign Optimization

10

Google Ads Fundamentals
  • Introduction to PPC
  • Google Ads Account Setup
  • Search Campaigns
  • Keyword Match Types
  • Ad Extensions
  • Budget Planning
  • Conversion Tracking

11

Email Marketing
  • Email Marketing Fundamentals
  • Email List Building
  • Newsletter Creation
  • Email Campaign Setup
  • Email Automation Basics

12

Analytics & Reporting
  • Google Analytics 4 Basics
  • Google Search Console
  • Website Traffic Analysis
  • Goal Tracking
  • Performance Reports
  • User Retention
  • Session Rate

13

Google Tag MAnager and Console
  • Introduction to Console and GTM
  • Website Integration
  • Tags,  Triggers and varibles
  • Disavow Tool
  • Indexing 

14

Freelancing & Personal Branding
  • Creating a Professional Portfolio
  • LinkedIn Optimization
  • Freelancing Platforms
  • Client Communication
  • Proposal Writing
  •  

15

Live Projects & Practical Training
  • Website SEO Project
  • Social Media Management Project
  • Meta Ads Campaign
  • Google Ads Campaign
  • Content Creation Project
  • Performance Reporting

16

AI Tools for Digital Marketing
  • Introduction to AI Marketing
  • AI Content Creation
  • ChatGPT for Marketing
  • AI Image Generation
  • AI Productivity Tools
  • AI Prompt Writing Basics