7018107070

01

Introduction to E-Commerce Marketing
  • What is E-Commerce Marketing?
  • Types of E-Commerce (B2B, B2C, C2C, D2C)
  • E-Commerce Business Models
  • Customer Buying Journey
  • E-Commerce Market Trends
  • Career Opportunities in E-Commerce Marketing

02

E-Commerce Website Setup
  • Domain & Hosting Setup
  • Woocommerce  Plugin
  • WooCommerce Store Setup
  • Store Design & Branding
  • Navigation & User Experience
  • Mobile-Friendly Store Development

03

Product Research & Selection
  • Product Hunting Techniques
  • Market Research
  • Competitor Analysis
  • Winning Product Identification
  • Product Pricing Strategies
  • Profit Margin Calculation

04

Product Listing Optimization
  • Product Title Optimization
  • Product Description Writing
  • Product Image Optimization
  • Product Video Creation
  • Product Categorization
  • Product SEO Basics

05

E-Commerce SEO
  • Keyword Research for E-Commerce
  • Category Page SEO
  • Product Page SEO
  • Technical SEO for Online Stores
  • Schema Markup
  • Internal Linking Strategy
  • Site Speed Optimization

06

Social Media Marketing for E-Commerce
  • Facebook Marketing
  • Instagram Marketing
  • Pinterest Marketing
  • YouTube Marketing
  • Social Commerce
  • Influencer Marketing

07

Meta Ads for E-Commerce
  • Meta Business Manager Setup
  • Facebook Shop Setup
  • Instagram Shop Setup
  • Product Catalog Creation
  • Conversion Campaigns
  • Dynamic Product Ads
  • Retargeting Campaigns

08

WhatsApp Marketing
  • WhatsApp Business Setup
  • Catalog Creation
  • Broadcast Campaigns
  • Automated Responses
  • Customer Support Automation
  • WhatsApp Sales Funnels

09

Analytics & Tracking
  • Google Analytics 4
  • Google Tag Manager
  • E-Commerce Tracking Setup
  • Funnel Analysis
  • Customer Behaviour Analysis
  • Performance Reporting

10

AI Tools for E-Commerce Marketing
  • ChatGPT for Product Descriptions
  • AI Product Research
  • AI Ad Copy Creation
  • AI Image Generation
  • AI Customer Support Tools
  • Marketing Automation with AI

11

E-Commerce Branding
  • Brand Identity Development
  • Logo & Visual Branding
  • Packaging Strategies
  • Customer Trust Building
  • Online Reputation Management
  • Brand Positioning

12

Freelancing & E-Commerce Agency Setup
  • Finding E-Commerce Clients
  • Proposal Creation
  • Store Audit Reports
  • Client Management
  • E-Commerce Consulting
  • Agency Growth Strategies
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Deepika Puri — Digital Marketing Trainer & Founder of DMDP,with 9+ years of experience,2500+ Job Placements Delivered,170+ Course Modules with AI Tools .Live Projects - Book a Demo Class Today.

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7018107070

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