7018107070

01

Introduction to PPC & Google Ads
  • What is Pay-Per-Click (PPC)?
  • Google Ads Ecosystem
  • PPC Terminologies
  • Benefits of Google Ads
  • Understanding the Customer Journey
  • PPC Career Opportunities

02

Google Ads Account Setup
  • Creating a Google Ads Account
  • Account Structure
  • Campaigns, Ad Groups & Ads
  • Billing Setup
  • Account Navigation
  • Google Ads Dashboard Overview

03

Keyword Research & Planning
  • Keyword Research Fundamentals
  • Search Intent Analysis
  • Keyword Match Types
  • Negative Keywords
  • Competitor Keyword Research
  • Keyword Planning Tools

04

Search Ads Campaign
  • Search Campaign Setup
  • Ad Group Creation
  • Responsive Search Ads
  • Ad Copywriting
  • Ad Extensions (Assets)
  • Campaign Optimization

05

Display Ads Campaign
  • Display Network Overview
  • Banner Ad Creation
  • Audience Targeting
  • Placement Targeting
  • Remarketing Display Ads
  • Campaign Optimization

06

Video Ads Campaign
  • YouTube Advertising Fundamentals
  • Video Campaign Setup
  • Video Ad Formats
  • Audience Targeting
  • Video Remarketing
  • Performance Analysis

07

Performance Max Campaigns
  • Introduction to Performance Max
  • Asset Group Creation
  • Audience Signals
  • Budget Management
  • Conversion Optimization
  • Performance Analysis

08

Shopping Ads
  • Google Merchant Center Setup
  • Product Feed Creation
  • Shopping Campaign Setup
  • Product Optimization
  • Shopping Ad Strategies
  • Performance Tracking

09

Demand Generation Campaigns
  • Demand Gen Fundamentals
  • Audience Discovery
  • Creative Development
  • Campaign Setup
  • Lead Generation Strategies
  • Campaign Optimization

10

Audience Targeting
  • Demographic Targeting
  • Interest-Based Audiences
  • In-Market Audiences
  • Custom Audiences
  • Remarketing Audiences
  • Customer Match

11

Conversion Tracking
  • Google Tag Installation
  • Google Tag Manager Basics
  • Conversion Actions Setup
  • Form Tracking
  • Call Tracking
  • E-commerce Tracking

12

Landing Page Optimization
  • Landing Page Fundamentals
  • Conversion-Focused Design
  • Call-to-Action Optimization
  • A/B Testing Basics
  • Lead Generation Landing Pages
  • Quality Score Improvement

13

Bidding Strategies
  • Manual CPC
  • Enhanced CPC
  • Maximize Clicks
  • Maximize Conversions
  • Target CPA
  • Target ROAS
  • Smart Bidding Strategies

14

Remarketing & Retargeting
  • Website Visitor Retargeting
  • Dynamic Remarketing
  • Customer List Remarketing
  • Video Remarketing
  • Display Remarketing
  • Conversion Recovery Strategies

15

AI in Google Ads
  • AI-Powered Campaign Optimization
  • AI Ad Copy Creation
  • AI Audience Research
  • AI Reporting Tools
  • AI Automation Workflows
  • Performance Max AI Strategies

16

Advanced PPC Optimization
  • Quality Score Optimization
  • Budget Scaling Techniques
  • Bid Adjustments
  • Competitor Analysis
  • Account Audits
  • PPC Troubleshooting
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Deepika Puri — Digital Marketing Trainer & Founder of DMDP,with 9+ years of experience,2500+ Job Placements Delivered,170+ Course Modules with AI Tools .Live Projects - Book a Demo Class Today.

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7018107070

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